THE City of Whittlesea has adopted a new strategy that will guide its approach to building and supporting a strong and innovative local economy over the next five years.

The Strong Local Economy Strategy 2022-2026, adopted at the most recent council meeting, was developed in consultation with community, businesses, industry and educational institutions. Council’s Whittlesea 2040 vision of ‘a place for all’ was also considered.

Chair administrator Lydia Wilson said the five-year plan identified priority actions that would support a prosperous and inclusive economy.

“The strategy outlines a range of actions and initiatives that will ensure the City of Whittlesea’s local economy will continue to grow and provide opportunities for local employment for our residents,” she said.

The strategy sets out priority actions under the directions of increased local employment, educational opportunities for all and successful, innovative local businesses.

“In conjunction with the development of the strategy, we have also developed the Strong Local Economy Action Plan 2022-2023, which outlines our commitments in the first year of the plan,” Ms Wilson said.

Council will focus on creating more local job opportunities by attracting businesses to set up or expand, and supporting a move to innovative new approaches.

The plan also outlines an effort to educate the workforce to better equip them with skills required by industries both now and in the future.

Other actions outlined in the plan include developing an incentives package for business attraction and support, supporting the delivery of the Job Advocates Program, developing a circular economy plan and strengthening business-to-business connection.

To view the Strong Local Economy Strategy 2022-2026, visit