GOULBURN Region Tourism is the newly established regional tourism body for the Greater Shepparton, Strathbogie and Mitchell Shires.
Goulburn Region Tourism (GRT) is funded by local councils and the State Government and is overseen by a diverse and experienced board.
Critical to the success of the organisation is the development of a unified brand to capture the regions unique appeal, strengths, and personalities.
Chief Executive, Jane Lovell is calling out to local businesses, tourism operators, event organisers and community leaders to help shape a bold new future for the Goulburn region.
“We are trying to grow the visitor economy from $337M to $500M per year by 2030,” she said.
“Our aim is to put the Goulburn region firmly on the map.
“For our brand to be authentic, we need to hear from people with skin in the game—the tourism groups, businesses, volunteers, event organisers and visitors who are the heart of the Goulburn visitor experience.
“Over the next few weeks, we’ll be out in the region talking with industry, visitors, and the wider community.
“Getting the brand right is essential. It will underpin a bold digital presence positioning the Goulburn region as one of Victoria’s top visitor destinations.
“We’re done being a ‘hidden gem’—now is our time to shine!” Ms Lovell said.
For more information, visit goulburnregiontourism.com and to help shape the regional story please scan the QR code to complete a short survey and subscribe to email news and updates.
