Geographer and demographer Simon Kuestenmacher will be guest speaker at the Macedon Ranges Business Breakfast on October 7, discussing the type of customers businesses can expect in the future.
The breakfast is an initiative of Tourism Macedon Ranges, TMR, and Macedon Ranges Business and Tourism Associations, BATAs.
With 300,000 social media followers and reaching 25 million people every month, Mr Kuestenmacher helps businesses understand the changes and trends that will directly impact them.
At the breakfast he will introduce the customers of the future, explain what they will want, how to reach them, and what opportunities exist for business.
Tourism Macedon Ranges chairman Jenny Stillman said she looked forward to seeing local business people having access to one of Australia’s most sought-after speakers.
“We are pleased to be working with Macedon Ranges BATAs to bring Mr Kuestenmacher to the Macedon Ranges. This presentation is for businesses of all size and industries and is a coup for our region,” she said.
Local businessman Milton Collins, principal of The Action Business Coach, said the breakfast would be a chance for local businesses to gain valuable insights into their future customers.
“Mr Kuestenmacher is a dynamic and insightful speaker who presents trends and consumer insights in an entertaining and easy to understand style,” he said.
The breakfast is also supported by Macedon Ranges Shire Council, Animus Distillery, Braeside Mt Macedon Country Retreat, Macedon Ranges Vignerons, and Piper Street Food Company.
The event will be at Macedon Ranges Hotel and Spa, from 7am to 9am on Friday, October 7. . Early-bird specials are available until September 9.