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Egg-cellent idea for Macedon Ranges entrepreneur

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Max Davies
Max Davies
Max is a journalist for the North Central Review. He joined the paper as a cadet journalist in 2021 and graduated from La Trobe University in 2023. He takes a keen interest in motorsport and the automotive industry.

A young Monegeetta egg entrepreneur has launched his latest charity campaign – packs of eggs expected to help provide 190,000 meals a year to Australian households in need.

Josh Murray, founder of Josh’s Rainbow Eggs, has partnered with Woolworths and Coles to sell specially-marked 18-packs of eggs that donate 20 cents to two food charities for every purchase.

Mr Murray’s 18 packs can be purchased from more than 200 stores across Australia, with the retailers also on board to contribute half of each 20-cent donation.

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Woolworths will donate its portion to OzHarvest, while Coles has designated SecondBite.

OzHarvest state manager Christine Crowley, left, food rescue engagement coordinator Issy Hally, Josh’s Rainbow Eggs founder Josh Murray, and OzHarvest engagement manager Alana Roberts. ​

Mr Murray said the idea for the 18-packs was first proposed by OzHarvest engagement manager Alana Roberts, who approached Josh’s Rainbow Eggs after having seen its ongoing Easter Egg campaign with Woolworths in support of the Good Friday Appeal.

“Our proceeds from every Easter Egg that is sold in Woolies stores go towards the Good Friday Appeal and we do that every year around Easter, so [Ms Roberts] thought about doing the same except with an egg line,” he said.

“For us, we’re always looking for ways to give back and it seemed like a really cool idea.”

According to the Foodbank Hunger Report 2023, 3.7 million Australian households experienced moderate to severe food insecurity last year.

The report found the increased cost of living was the most common reason for food insecurity in 2023.

The 18-pack campaign was designed with those statistics in mind with the hope that customers will purchase the special cartons to help provide additional meals for as many people as possible.

“We were originally going to do it with OzHarvest, but then with Coles and Woolies, we ended up going with different charities, which is awesome because we get to support two different, wonderful groups,” Mr Murray said.

“We got those into stores [late last year] and we’re really proud of how they’re going so far.”

Mr Murray said while there were not exact statistics on the packs’ sales to date, Josh’s Rainbow Eggs anticipated that enough money would be raised over the course of 2024 to provide 75,000 meals with OzHarvest and 115,000 with SecondBite to people in need.

“Giving back is really a pillar value for Josh’s Rainbow Eggs, so I’d expect this to actually be an ongoing thing,” he said.

The Macedon Ranges company is now gearing up for its Good Friday Appeal campaign, which has now been taking place around Easter for two years with 50c from each Easter Egg sold donated directly to the Appeal.

Josh’s Rainbow Eggs has a mission to provide ethical and sustainable food aiming to becoming Victoria’s most trusted and recognised free-range egg brand.

Since 2017, the business has donated almost two million eggs to charity thanks to mum Tamsyn, who is chief executive at Josh’s Rainbow Eggs, and ‘very passionate’ about charity and giving back where possible.

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