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City of Whittlesea council tackles ageism in the community

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The City of Whittlesea has signed the EveryAGE Counts campaign to tackle ageism in the community.

Chief executive officer Craig Lloyd and chair administrator Lydia Wilson signed the pledge at the City of Whittlesea 2022 Seniors Festival Concert, as part of a month of events to prioritise older people.

The EveryAGE Counts campaign is a national advocacy initiative to breakdown ageism and influence the way Australians think about the ageing population.

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Ms Wilson said council was honoured to be part of the campaign and to raise awareness for older residents living in the City of Whittlesea.

“With almost 20 per cent of our population over the age of 60, the City of Whittlesea is home to a thriving community of older residents. However, ageism can and does impact our community,” she said.

“We know that for individuals it can prevent or limit participation in community and impact physical health.

“We also know that ageism can reduce the enormous positive social and economic contributions that older people can make.

“The EveryAGE Counts campaign aims to create a society where every person is valued, connected, and respected regardless of age.

“This is undoubtedly something that we want to support and help change the mindsets and attitudes that society may have about older people.

“Signing up to the EveryAGE Counts campaign is also a key positive step towards Council’s broader goal of creating connected communities that are inclusive, healthy and safe for all.”

To commit to the campaign, council will include activities in the community, provide training to staff, and undertake an organisation-wide audit to ensure all programs are age-friendly.

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