Yarra Valley Water’s campaign ‘Water Watchers’ has made its way to the finals of the 2022 Mumbrella Awards.
The campaign is a finalist in the Sustainable Practices category, after it was recognised for its playful strategies, as the storyline follows four aliens relocating to a habitable earth, reminding children and families to turn off their taps when not in use.
Yarra Valley Water is one Melbourne’s three largest water corporations, with more than two million people relying on its water services.
Yarra Water Valley managing director Pat McCafferty said the execution of the campaign paid off, as customers acknowledged the efforts that were made to improve their water usage.
“We wanted to let our customers know that water conservation can be a fun and memorable experience, and I’m confident we achieved that,” he said.
“We received overwhelmingly positive feedback about the campaign, which is a credit to our team at Yarra Valley Water.”
Schools within the Yarra Valley Service area that have a free educational incursion program have now been linked to Water Watchers.
The campaign also aligns with the State Government’s Target 155 campaign, which reminds Melbournians to lessen their daily water usage from 159 to 155 litres a day.
The Mumbrella awards will be on August 4 at Royal Randwick, The Australian Turf Club.
People can learn more about the Water Watchers campaign at www.yvw.com.au/water-watchers.
