Go Nagambie chair Tim Goodacre, Member for Euroa Steph Ryan, Mitchell Shire councillor Rhonda Sanderson, Seymour Business and Tourism chair Stuart Locke and Royce Communications managing director Richard Amos at the Go Seymour launch at Wine By Sam on Thursday night. ​

AN EXCITING new marketing campaign launched by Seymour residents and businesses on Thursday night is hoping to showcase what the town and the region has to offer.

Go Seymour is an initiative of Seymour Business and Tourism in partnership with the successful Go Nagambie campaign.

Seymour Business and Tourism chair Stuart Locke said Seymour residents involved in the campaign know why the town is a sensational place to live, work and invest and have a genuine desire to showcase the region.

“The focus of the Go Seymour campaign is to highlight what genuine attributes Seymour has to offer to attract more investment and opportunities for sustainable growth across the region,” he said.

“Go Seymour is all about realising our region’s great potential. It’s about showcasing our strengths so more people come to Seymour to live, invest, visit and enjoy our lifestyle. Seymour has some wonderful attributes which need a sharper focus to being our true potential to life.

“Seymour is also part of a projected growth corridor to Melbourne’s north that already offers well-established and growing health and education offerings and now an expanding transport infrastructure hub including Seymour’s railway interchange.”

As part of the joint campaign between Seymour Business and Tourism and Go Nagambie, a proposal was submitted to the State Government’s Review into Regional Tourism.

The submission outlined a bold plan to establish a new tourism zone within a ’90 minute ring’ around Melbourne, which would include a newly defined Goulburn River and Ranges sub-region.

Mr Locke said the launch of Go Nagambie in 2018 was a catalyst for change.

“It helped achieve greater visitor and investment attraction and better leveraged local events that are helping support a vibrant and sustainably growing community around 90 minutes north of Melbourne,” he said.

“We want to achieve the same for Seymour but be closely aligned to our own strong attributes.”

Part of the campaign includes 10 Seymour residents and business owners lending their voice and telling their story of Seymour.

Caffeine Bistro co-owner Gurpreet Toor is one of the business owners backing the campaign.

“I can’t imagine things being better for my business, family and, quite frankly, myself and I’m proud to lend my face and voice to this fantastic campaign,” he said.