LEADING marketing expert Damian Morgan is visiting the region for three seminars to help small businesses with marketing.The seminars, hosted by the North Central Review, will be on Tuesday, February 26 and Wednesday, February 27.
Businesses in the City of Whittlesea are invited to the seminar on Tuesday, February 26 at 5.30pm at Slices in Doreen.
Businesses in the Macedon Ranges Shire are encouraged to attend the seminar on Wednesday, February 27 at 7.30am, while Mitchell Shire businesses are invited to the seminar at 2.30pm, both at Spring Hill Estate Lancefield.
Mr Morgan said the seminars were about people taking the time to work on their business from a marketing perspective, rather than the day-to-day tasks, in order to make more money.
“Small businesses are usually very, very good at what they do, they’re more passionate, they care more and they’re better skilled but often, they don’t make as much money as big business,” he said.
“Sometimes they’re the best kept secret in town but, for whatever reason, they’re not getting the message out about how good they are at what they do.
“This is about getting them to stop, think and learn the lessons from big business about how you can better promote yourself to the local market.”
Some of the topics that will be touched on include making sure business owners get their message right no matter what form of media they choose, and telling their business’ story in a more compelling way.
“What small businesses will get out of it hopefully is an idea, at least one idea, or they can change the way they explain what they do and if that one idea helps them make more money without working any harder, they’ve had a big win,” Mr Morgan said.
Responses to Mr Morgan’s seminars have been overwhelmingly positive from small businesses across Australia, with business owners leaving motivated and inspired after identifying where they can improve rather than doing the same thing over again.
“It’s not a motivational seminar but they wind up being a bit motivated because they get some ideas than can help them,” he said.
“The response has been overwhelmingly positive and I encourage as many businesses as I can to take the time, it’s only going to cost them an hour of their time.”
For more information, call the North Central Review office on 5734 3344.